List of Important Terms in Google AdSense

Google Adsense is a business PPC (Pay Per Click) is very phenomenal and widely used by the webmasters in monetize or earn money from their websites and blogs. AdSense is the one of many emerging successful people become millionaires because earning quite a bit in the form of dollars or you could say so much just by publishing ads from Google. Although it looks easy because it only shows ads only, but also other optimizations needs in order to increase revenue from AdSense.

For those of you who just go into business PPC Google Adsense and already know all about Google's AdSense you may still need to learn a few terms related to Google AdSense. Here are a list of important terms related to and used in a especially business PPC Google AdSense from Google. Here are some terms that exist in Google Adsense you need to know:

Publiser

Publiser is the owner of a blog or a web site that has been registered with Google Adsense and been accepted to put Adsense ads on their sites. Owners of sites displaying Google ads called Google Adsense Publisher. Each publisher is only allowed to have one Google Adsense account, but they are allowed to put ads all over their site as long as it meets the requirements of the website Google Adsense program (TOS).

Google Adsense Pin

Google Adsense is a pin code that is sent to the owner by Google Adsense account through regular mail after your account balance reaches the verification threshold for the first time (after earnings reach $ 10). Next PIN will be used to perform address verification (enter PIN in your account). PIN verification through this also as a means to find Adsense earnings later.

AdSense for Content

AdSense for Content advertising is placed or mounted in a page on a site. ads that appear are ads related to the content of these content. Or the term using contextual concept. Ad Units and Link Units included in the AdSense for Content.

Ad Units

Adsense Ad Units is advertising itself. Ad Units consists of several types and different sizes. The most common of these is a type of Ad Units text ads. If at the time the user clicks on these ads, then (if it is legitimate click) advertising publisher will get revenue or income in accordance with the CPC values.

Link Units

Link Units similar to the Ad Units, but only the format is similar to the menu that we often encounter on websites / blogs. The Different between Ad Units and Link Unit is at the link click of eating visitors will be directed to a page of search results on Google Search Engine. New publisher will earn money when visitors click on one of these Ad Units are contained in the search results. In practice, Link Units are proven to generate income was higher than that of Ad Units.

Alternate Ads

On AdSense for Content, advertising usually does not always appear, due to stock-related ads to the content of the site has run out or Google can not predict what the actual content of the site. If this happens, then by default the display is an ad service the communities, commonly known as the PSA (Public Service Ads). Because this type of donations, so if clicked by visitors, these ads do not produce anything for the publisher. To overcome this problem, allowing Google to attach Alternate Ads Publisher or alternative advertising. If Ad Units are made has been set using the Alternate Ads before, so if Ad Units can not be performed, then it will be replaced by alternative advertising prearranged.

Channels

Channels are a sort of label that can be used in Ad Units, Link Units, AdSense for Search, and Referrals. The ad unit can have more than one label, and vice versa, the label can be used for more than one ad unit. Google AdSense page report, the report will be grouped by income Channels, so that will greatly facilitate the use of Channels publishers to analyze the performance of their Adsense. Generally, the Publisher will provide the name of the same Channels on ad units available on their site. If you want more detail, legitimate Channels to provide a different name on each ad unit on each site. Remember, the maximum number of Channels allowed currently are 200 channels.

Page Impressions

Page impressions is a number that indicates how many times the attached Ad Units pages viewed by visitors. Its value does not depend on the quantity Ad Units that exist within the page in question.

Clicks

Clicks is the number of clicks on Ad Units owned by the publisher. AdSense report pages, publishers can view the total clicks he got, nor by Ad Units or channel.

CTR (Click Through Rate)

CTR is the ratio in percent between the number of clicks received an Ad Units by the number of Ad Units display. For example, the Ad Units are displayed 40 times and clicked 10 times has a value of 25% CTR (10:40).

Cost Per Click (CPC)

Cost Per Click is the amount of money that will be earned by the publisher Ad Units if a particular ad is clicked by a visitor. CPC value of each Ad Units vary and are determined by many factors, including the performance and quality of sites that display the ads. However, in general, the maximum value that it might not be received is 20% of the value of the dynamic bid offered by the advertiser.

BPS " Cost Per Millions" (CPM ads)

CPM stands for "Cost Per Millions". BSP is the result of dividing the number of publisher revenue by the number of page impressions (per 1,000 telecasts) will he get from the ads. Publisher who runs these ads will set the price he wanted for 1000 times your ad, choose to display particular placement ads, and pay each time the ad appears. For publishers, this means that the income in the account each time a CPM ad is displayed on the page. CPM ads compete against pay-per-click (or CPC, cost per click) advertising in the auction, so that only the best performing ads will be displayed on the page. Advertisers must bid a higher CPM than the existing CPC ads to display. CPM ads can be both text or image ads, and always targeted placement. CPM text ads will expand to occupy the entire ad unit. Expanded text ads can be displayed on the Ad Formats page.

API

API or Application Programming Interface is an interface that can be used application or computer system to access a collection of functions or programs of third parties. More specifically, AdSense API is a free beta service that developers can use to integrate AdSense Web site to Web site offers. For more information, visit http://code.google.com/apis/adsense/.

Those are some of the terms in Google AdSense. On top of things you need to know to become a publisher. I hope what I wrote above can be useful for you all. See you in my next article.